The story
About Amélie & Rose
Style that moves with you. Feminine, refined, and always yours.
At Amélie & Rose, everything starts with you.
The woman who follows her own rhythm — bold and focused at times, soft and reflective at others. You are our muse, our starting point, and our everyday inspiration.
As a small, independent brand, we pour our heart into creating collections that embrace your femininity — in your own way. Not to shout for attention, but to help you show up fully as yourself: stylish, refined, and confident.
Amélie & Rose was born from a love of timeless elegance. We don’t chase trends — we design pieces that move with you. Pieces that quietly underline your strength and celebrate your softness. Every item is made with care, attention to detail and a deep regard for quality, because clothing is more than something you wear — it’s a reflection of who you are.
From a blazer that makes you feel powerful in a meeting, to a light dress on a slow Sunday morning, our collections are designed for Australian life — city moments and coastal pauses, crisp evenings and sun-lit afternoons. We’re here for every version of you: the moments you pause, smile, grow, doubt, or shine.
Our mission is simple:
Style that moves with you. Feminine, refined, and always yours.
Welcome to Amélie & Rose Australia.
We’re so glad you’re here.
2014
The first sketches
At Amélie & Rose, everything begins with a woman — her rhythm, her strength, her softness.
In a quiet Sydney apartment, surrounded by fabric swatches and morning light, the first ideas take shape. Each sketch feels like a whisper of what’s to come: pieces that flow with her life rather than compete with it. Shapes are refined by instinct, guided by emotion, not trends. From these early drawings, the foundation of Amélie & Rose is born — a promise to create clothing that honours the beauty of simplicity, the elegance of comfort, and the quiet power of being yourself.
2017
Our Sydney store opens
Three years later, we opened our first store — a small space that quickly became more than a boutique. It was a place for conversation, laughter, and connection.
Women tried on their first Amélie & Rose piece, looked in the mirror, and smiled — not because the clothes demanded attention, but because they felt right.
We listened carefully. Every fitting, every story helped us refine our fabrics, adjust our shapes, and perfect our details.
It was here that we learned the most important lesson: true elegance begins with comfort, confidence, and care.
2020
Our first professional photoshoot
Our vision stepped into the light.
We gathered women from different walks of life — each with her own story, her own beauty. In natural light and easy movement, we captured what Amélie & Rose had always meant to be: effortless, confident, and real.
These images didn’t just show clothes — they showed moments. A gentle smile, a quiet pause, a breeze catching soft linen. Every photograph became a reflection of how our pieces are meant to be lived in, not just worn.
2025
Our digital flagship
As the world changed, so did we — but without losing what matters most.
In 2025, Amélie & Rose moved online, creating a calm, welcoming space that feels as personal as walking into our Sydney store.
Here, you can take your time. Browse slowly. Read honest descriptions. Choose carefully.
We made every detail thoughtful — clear sizing, transparent returns, mindful delivery — so your experience feels effortless and true to who you are.
Because timeless style should always meet you where you are, with grace and care.